2023 Programme (Online Sessions)

How to release music online successfully

Digital distribution made easy, want to get your releases on Spotify, Apple Music, Deezer and more? Get an overview of how digital release platforms operate, hints and tips for your digital releases and an overview of Shazam, Spotify for Artists and chart registrations.

Speaker:
Toni Malyn (EmuBands)

Creating a release campaign

When’s the right time to start your release campaign? Panelists are on hand to give an overview of all the steps you should consider when developing your release campaign including pitching for playlists, lead-times for press and radio submissions and how to ensure your music is getting in front of the right people.

Speakers:
Rosie Watson (Kingdom Management)

Everything you need to know about physical releases

Want to release your music on cassette and vinyl? Get an overview of how to release physical products, including practical considerations of lead times, cost effectiveness and technical elements and how to get them stocked and distributed.

Speaker:
Eva Davies (Come Play With Me)

How to get funding for your work

Whether you make music or work with musicians, it is crucial to know the support that's available to you. UK Funding Organisations are on hand to give a round up of how they operate, the funds and grants they have available and what support systems they have for emerging musicians across Scotland.

Speakers:
Beka Bee (PRS Foundation)
Sam Harvey (Youth Music)
Elizabeth Chambers (Creative Scotland)

Getting media coverage: all you need to know about Press & PR

Representatives from across press and PR get together to discuss their career experiences, how to get started in press and PR roles, hints and tips for getting press coverage and everything you need to know when working in these areas.

Speakers:
Jo Dargie (PR Manager and Music Journalist)
Katie Guthrie (Wee PR / Underground Sounds)

Expanding Your Network

Artists and industry get together to discuss navigating networking in the music industry, hints and tips for the best approaches to developing connections and tools they have used to continue expanding their networks.

Speakers:
Jodi Findlay (SILVI)
Naomi Hollas (Belladrum Tartan Heart Festival)

How to build your brand online

Panelists from across the music industry get together to discuss their tips for growing your brand online, whether you’re a budding musician, event organiser or blogger you’ll be able to gain knowledge on marketing and promoting yourself and your organisation. With insider knowledge on the best ways to use social media and promotional tools to continue growing your brand.

Speakers:
Daria Jaszcz (Scottish Music Industry Association)
Feena McKinnell (EHFM / Miss World)
Sadie Thompson (Motive Unknown)

DIY Artist Approach to Live + Building An Audience

Grassroots artists discuss organising their own gigs, building community networks and audiences around their work and how it’s possible to build a following and generate opportunities by working on their craft, collaborating and establishing their live presence.

Speakers:
Sanjeev Mann (Supermann on da beat)
Courtney Mackin (MusicPlus / Hit The Road / Cortnë)

Working in Live Music (Agents, Promoters and Touring)

Panelists discuss what they look for when working with acts, outline how they approach their roles and give an insight into scheduling tours and how artists and industry can navigate the live industry.

Speakers:
Caitlin-Finn Ballard (ATC Live)
Megan Denholm (DF Concerts)

Ticketing Services + Data

Data collected through analytics, streaming and ticket sales can help you plot your next steps as an artist. Through geographical locations where audiences have engaged, demographics of streaming audiences and social media engagement you can plot tours, develop marketing and release strategies and more.

Speakers:
Kitt Carr (Wide Events)

Working in Live Music (Festivals and Showcases)

Panelists provide insight into festivals championing grassroots artists and how you can get on festival bookers radars. What showcases are and how you can utilise the opportunities they provide plus how to they established their careers.

Speakers:
Mobolaji Agoro (Forij Management / Pitch Scotland / UP2STNDRD)